Best Sales and Commercial Leadership

This award is open to any female sales or commercial professional working in financial services who, over the past 18 months, has played a key leadership role in driving revenue growth, business development, or strategic partnerships within the financial sector. Entrants can be nominated by themselves or by a third party, but please ensure you have their permission to do so. Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

• Career Summary: Provide a succinct overview of their career and qualifications. Showcase their evolution as a sales or commercial leader within financial services, including major roles, achievements, and industry recognition.
• Contributions & Achievements: Summarise the contributions the person has made to revenue generation, client acquisition, and commercial strategy. Include achievements in areas such as new market entry, deal negotiation, product uptake, or strategic account management.
• Sample Projects/Initiatives: Highlight any recent projects or initiatives they were heavily involved in over the past 18 months—in the context of financial services—and quantify their success with measurable outcomes, such as sales growth, retention improvement, or expanded client portfolios.
• Leadership: Outline how the individual has displayed strong leadership qualities, excellent communication skills, commitment, and enthusiasm for the role. Showcase how they’ve led commercial teams, motivated performance, and built long-term client and stakeholder relationships.
• Supporting Facts & Statements: Include any other statements or facts that support the entry, including a supporting letter from a more senior figure within your own company or a client’s. Testimonials from key clients, partners, or industry collaborators may also be included if relevant.